Socksmith Design Inc.
Socksmith is a sock design company with both B2B and B2C channels. We worked for them on full e-commerce website re-design, branding, social media, graphic design, and advertising.
We saw an increased Instagram following by 340% over two years, growing to over 13k followers. We increased engagement through an organic only approach by utilizing micro influencers, engaging photos, and relevant and creative copy.
With thousands of skus and a growing B2C business, Socksmith needed a website that could grow alongside their growth. By moving from the Magento based platform, to Shopify Plus, we worked with a team to create a mobile friendly, properly branded, and user friendly design. Additionally, the backend functionally and in-bound marketing efforts were vastly enhanced.
Released Fall 2018.
We coordinated the entire project, from concept, project coordination, photography, graphics, design, copy, and completion. Also, working directly with the printing/distribution company. This was sent to 50,000 households across the nation, among a designated demographic that fit the Socksmith target customer persona.
We coordinated the project, from photography, graphics, design, copy, and distribution. This was created for use at tradeshows, in licensing discussions, for large wholesale accounts, and international distributors, to showcase the brand and spur discussion.
Released in 2019, we worked to make the collection's logo, linesheet, and packaging. During production, we held a focus group with locals from the LGBTQ+ community, to ensure the collection properly represents the community. Additionally, we coordinated directly with The Trevor Project, to establish a partnership.